Duncan and I aim to contribute to raising awareness about the vital importance of oceans; that we must cherish them worldwide, that pollution poses a major threat, that coral is crucial for the global ecosystem, and so on.

The concept is based on the idea that you are more inclined to care for something if you own a part of it; you feel involved and responsible. With our concept, you can choose to claim a piece of the ocean as your own. It's free and accessible to anyone who cares about the well-being of the oceans.